Comments for TLView

Comment on Notes from WebTrends Engage by Jacques Warren

Jacques Warren — Fri, 17 Apr 2009 18:55:04 +0000

Yes, excellent event, and the new executive team’s enthusiasm was really contagious.

And the Red Rock was awesome.

Comment on Notes from WebTrends Engage by jascha kaykas-wolff

jascha kaykas-wolff — Fri, 17 Apr 2009 18:26:22 +0000

Andrew,

Thanks for the writeup. I’m personally excited to hear your perspective and very much appreciate your attendance, participation, and sponsorship. We value the relationship with Technology Leaders and are excited for what we all have instore together in the future.

Jascha Kaykas-Wolff
VP, Marketing Webtrends
@kaykas

Comment on What Recession? It is the BEST time to measure! by Darren Cunningham

Darren Cunningham — Wed, 25 Feb 2009 23:48:00 +0000

Great post Pelin. What we’re seeing is that analytics is now transforming the “art of selling” into the “science of selling.” I particularly like the IDC quote:

“Ratchet up the use of sales metrics - use the economy as an “excuse” to focus on metrics (This can help in sales and marketing alignment.)”

Here are a few sales analytics best practices that will help organizations compete more effectively in difficult economic times:

1) The most effective way to increase sales productivity (meaning revenue per sales rep) is to know which deals to focus on — and it’s usually not the largest deals. The best practice for identifying your sales “sweet spot” is to look at the characteristics of those deals that have been your best deals historically. That is, what are the characteristics of deals that have had the best win rates, the largest size, and the shortest sales cycles? These characteristics can include industry, lead source, deal size, product line being sold, and so forth. Once you know these characteristics, focus on those deals in your current pipeline that share those same characteristics.

2) Don’t just look at not how long it takes you on average to win a deal, but also look at how long it takes you to lose a deal. On average, reps spend at two and a half times as long on deals they lose compared to deals they win. That’s a huge waste of productivity, but since few people track average time to lose a deal, it goes unchecked.

See you at the Sales 2.0 conference next week!

Comment on Analytics: the TL View by Bosilytics

Bosilytics — Mon, 09 Feb 2009 22:47:19 +0000

At WebTrends I was able to see your magic come alive. TL has truely performed some of the best 3rd part integration and custom WebTrends configurations I have seen. I am so glad to hear you will be sharing some of your magic tricks (or at least the insights that lead to it) with everyone. Now we need to get you guys on twitter…

Comment on A “Check Engine Light” for your Web Site? by Zoran

Zoran — Thu, 05 Feb 2009 04:47:14 +0000

Hi there,
Not sure that this is true) but thanks

Thanks
Zoran

Comment on Software-as-a-Service: Latency Woes? by rand Schulman

rand Schulman — Mon, 26 Jan 2009 18:26:03 +0000

I totally agree with your points Andrew. I have been reponsible for WA products at UNICA, and Web Trends, and they both have on demand and on prem offerings. They are ONLY distribution channels. Nothing more. The issue is that many systems become shelfware because there is no staff knowledge. Dont buy a product if you are not willing to devote resources beyond the price of the software. This suff just doesnt spit out correct answers. It’s hard work.

Comment on Analytics: the TL View by rand Schulman

rand Schulman — Wed, 21 Jan 2009 18:57:19 +0000

Andrew was talking about the WAA and we will all find time.

I got a bunch of emails today about OMTR and their recent growing pains. While no one likes these issues, they are all part of growing the business and they no doubt have all stored all of the data. I give them big kudos for the integration of many NOCs and great quality service…

Comment on Analytics: the TL View by Jim Sterne

Jim Sterne — Tue, 20 Jan 2009 16:29:46 +0000

Marketers can definitely benefit from another blog on the subject of web analytics when it comes from the likes of Technology Leaders.

However, a correction is in order. That little WWAA thing you started is now 1,700 members and continuing to grow! And thanks for the juggernaut remark.

Welcome to the blogosphere. Now show me how you have fond the time!!