Can marketers benefit from another blog on the subject of web analytics?
We say they can.
Technology Leaders (TL) has been deeply involved in analytics since 2002. We’ve seen the industry grow from a small coterie of technical insiders to a mature, multifaceted industry that informs key marketing and business decisions at nearly every important organization in the world.
When we helped found the Web Analytics Association in 2005, there were three of us: Bryan Eisenberg, Jim Sterne and myself. Now there are over 1,500 members worldwide. And the most important industry event, eMetrics, has grown from a comfy retreat at a seaside resort in California, to a worldwide juggernaut with outposts in Washington DC, Toronto, and Europe.
TL’s other two partners, David Millrod and David Smith, have been personally involved in building and extending some of the most robust analytics programs in the world, and offer a truly unique view on what works in analytics, and what does not.
Our board includes two of the most dynamic, groundbreaking individuals in web analytics: Rand Schulman (who encouraged us to start the WAA)–former CMO at both WebTrends and WebSideStory; and Pelin Wood Thorogood, who was Senior Vice President of Marketing at WebSideStory.
All the the folks named above may contribute to TLview from time to time.
TL has recently launched a groundbreaking tool: Dynamic Alert. It helps you find the news inside your web analytics reports, without having to look at all the reports. Recently, WebTrends has agreed to offer it directly to its customer base.
With both services and software in our toolkit, we’ll take a comprehensive view of the world of web analytics. We think marketers everywhere will benefit.
Marketers can definitely benefit from another blog on the subject of web analytics when it comes from the likes of Technology Leaders.
However, a correction is in order. That little WWAA thing you started is now 1,700 members and continuing to grow! And thanks for the juggernaut remark.
Welcome to the blogosphere. Now show me how you have fond the time!!
Andrew was talking about the WAA and we will all find time.
I got a bunch of emails today about OMTR and their recent growing pains. While no one likes these issues, they are all part of growing the business and they no doubt have all stored all of the data. I give them big kudos for the integration of many NOCs and great quality service…
At WebTrends I was able to see your magic come alive. TL has truely performed some of the best 3rd part integration and custom WebTrends configurations I have seen. I am so glad to hear you will be sharing some of your magic tricks (or at least the insights that lead to it) with everyone. Now we need to get you guys on twitter…