David Millrod is running for a seat on the board of the Web Analytics Association. He is my co-managing partner at Technology Leaders. I am a founding member and former board-member of the WAA.
I’ve worked with David since 2002. Together we’ve built what I like to think is the world’s most experienced web analytics consulting company–and lately, because of David’s inventiveness–we’ve come out with some pretty cool products to enhance the analytics experience (Dynamic Alert, Dynamic Response and Auto-Tagger).
The first thing I would say about David is that he is tirelessly dedicated to the success of his customers. He views analytics not through the lens of a vendor or consultant but through the lens of the end user: the person or organization who is trying to build a better business by leveraging the web.
Because of his technical depth and because of his ability to think through complex issues, he has found unique solutions for major organizations. And all of his solutions have one thing in common: they actually work.
I know what it’s like to have a solution architect lay out a grand plan that seems like it will work–only to find, once half the money is spent, there was a fatal misconception at the foundation and that the solution will, in fact, fail. This is not what happens with David’s solutions. Many of them are still in use years after the initial implementation.
Finally, let me say that David is easy to work with. He puts his ego aside when it’s time to create solutions. He is able to listen as well as share ideas.
The WAA can expect this same level of intelligence, planning, dedication and insight from David should he be elected. It will have a tough time finding anyone who has been performing enterprise-level analytics for so long, and at so many companies, and having taken to heart the customer’s problems in such a way that they actually get solved.
If elected, I expect David will apply this valuable expertise to any challenges faced by the WAA and I expect he will go a long way towards helping to solve them.
